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Plan multiple types of research

There isn’t a consistent definition or common understanding of the term market research. However, it is used by many businesses in their marketing mix. It is normally understood as the activity where a company compiles information and then researches the … Continue reading

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7 Easy Steps to Conducting Your Marketing Research Plan!

Marketing research is a process used by businesses to collect, analyze, and interpret information used to make sound business decisions and successfully manage the business. In other words, it links the consumer to the marketer by providing information that can … Continue reading

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